Don’t talk about your solution

Following customer problem testing, this phase tests the solution:

• Update the business model and team
• Create a product solution presentation (physical) or high fidelity MVP test (web/mobile)
• Test the product solution: See what customers think by asking them.

Psychologists have demonstrated a pattern called solution aversion-- when people don’t like a particular solution, they often deny or dismiss the problem altogether. And if you can’t get people on the other side of a fault line to even recognize the problem, you’re not going to s...

If you’re proactively trying to gain a new perspective, you might find thinking about an issue is helpful. If you’re repetitively thinking about how you wish things were different or imagining all the things that could go wrong, you’re overthinking.

1. Is there a solution to thi...