Create a comfortable environment
Make an initial impression when conducting the perfect interview. You can start this by getting acquainted first, and then you can make small talk with your customers for a while and then continue with a question and answer session. When you can successfully create a comfortable atmosphere, they will automatically open, and indeed, you can obtain a lot of insight.
Try to get answers to the following questions when conducting customer interviews:
- Who are your customers?
- What are their habits?
- When do they need your product?
- Where do they need it?
- Why do they need your product?
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