In-product data reveals how users and potential customers are interacting with your product. Moreover, it also allows you to see upsell opportunities and provides you a firm set of figures to back your decisions.

But what in-product data will lend the biggest boost to your strategy? See listed items below:

• Customer profile data
• Customer behavior data
• Production data

The best go-to-market strategies stand on data and are driven by quick actions. 

One of the best ways to set up those moves is to construct an engagement machine with your product.