#2: Your Engagement Machine - Deepstash
#2: Your Engagement Machine

#2: Your Engagement Machine

The best go-to-market strategies stand on data and are driven by quick actions. 

One of the best ways to set up those moves is to construct an engagement machine with your product.

1

STASHED IN:

6

MORE IDEAS FROM Three Pillars That Support a Successful Product-Led Go-to-Market Strategy | Gainsight

#1: Your In-Product Data

In-product data reveals how users and potential customers are interacting with your product. Moreover, it also allows you to see upsell opportunities and provides you a firm set of figures to back your decisions.

But what in-product data will lend the biggest boost to your strategy? See listed items below:

  • Customer profile data
  • Customer behavior data
  • Production data

STASHED IN:

6

#3: Your Experimentation Engine

It is not a surprise that you need to quicly improve your product and deliver the experience users want. Which is why automated experimentations sits firmly as the cornerstone of any modern successful go-to-market strategy.

You must an experimentation engine at a high level so that you can run real-time tests on every new sign-up and determine the most thorough route for onboarding, adoption, retention, growth, or any other piece of your strategy. 

1

STASHED IN:

6

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEA

The product-led flywheel

The product-led flywheel is a framework that promotes product-led growth. It focuses on the user experience at the various stages of the user's journey.

  • On the inner circle of your flywheel, imagine the different segments of your users based on where they are in their product journey. For example, product qualified leads, customers, active customers, loyal customers.
  • On the outer layer of your flywheel are the different stages of product growth: Onboarding, adoption, retention, and growth.

1

STASHED IN:

12

The SaaS industry can tap into a growth plan that gains momentum over time.

STASHED IN:

0 Comments

The PMF Report Card

John Danner of Dunce Capital created it as a way to track the progression of a startup from ideation to Series A. The stages are benchmarks for measuring product market fit:

  • The magic refers to value proposition, the excitement people have when exposed to your approach to a clearly stated problem. 
  • At each stage, you need to get to at least a “C”. 

5

STASHED IN:

33

STASHED IN:

0 Comments

Land and Expand

In sales, “Land and Expand” is a strategy to land a customer with a small deal, and then sell into the organization to expand your footprint to more seats, additional departments or more products and services.

Land and expand plays out like this in a SaaS:

  1. An individual user signs up for a free trial
  2. Then converts to a paid user
  3. Then you get as many other users in that company as you can
  4. Finally, you convince key decision makers to adopt your product across the organization 

3

STASHED IN:

15