Planning

An editorial calendar provides the team with a clear view of the tasks:

• Allows the team to develop quality content in advance of publication time.
• Enables staff in other departments to be in the communication loop.
• Promotes posting consistency, which ultimately leads to improved communication with your customer base.

Drawing your content plan & calendar on a table, detailing the following for each post:

• The goals you have for the post
• Marketing promotion channels
• The chosen content type
• The topic
• Deadlines and publication dates
• Task owners or other team members involved in the process