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JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.
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291 reads
People buy products and services to get a “job” done.
Jobs are functional, with emotional and social components.
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179 reads
IDEAS CURATED BY
Experience designer and design teacher interested in well-being, accessibility and great design practices. Specialising in service design, product design and user research.
CURATOR'S NOTE
Jobs to be done is an important form of business problem solving and user centred design
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Learn more about problemsolving with this collection
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