Ideas from books, articles & podcasts.
JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.
People buy products and services to get a “job” done.
Jobs are functional, with emotional and social components.
MORE LIKE THIS
Jobs to be done is a leading way of writing user and business problems, and when done right it can feed into agile product development, by linking the customer need to the feature.
❤️ Brainstash Inc.