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Jobs to be done is a leading way of writing user and business problems, and when done right it can feed into agile product development, by linking the customer need to the feature.
BRIANRHEA
brianrhea.com
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"Help me brush my teeth in the morning” is not a great example of a Job to Be Done statement.
It infers an existing solution (a toothbrush) and there’s only so far you’ll be able to expand your thinking within that bubble.
It's a valid approach to designing innovations that i...
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Jobs to be done is an important form of business problem solving and user centred design
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