"Help me brush my teeth in the morning” is not a great example of a Job to Be Done statement.
It infers an existing solution (a toothbrush) and there’s only so far you’ll be able to expand your thinking within that bubble.
It's a valid approach to designing innovations that impact customer satisfaction in the near-term. But it will not lead to disruptive new products and services.
For more innovative product design and more 'aha' moments we could use:
“Keep my teeth healthy.”
This is people focused - the same problem people faced hundreds of years ago, face today, and hundreds of years from now.Â
28
343 reads
IDEAS CURATED BY
Experience designer and design teacher interested in well-being, accessibility and great design practices. Specialising in service design, product design and user research.
CURATOR'S NOTE
Jobs to be done is a leading way of writing user and business problems, and when done right it can feed into agile product development, by linking the customer need to the feature.
“
Learn more about problemsolving with this collection
How to apply new knowledge in everyday life
Why continuous learning is important
How to find and evaluate sources of knowledge
Related collections
Similar ideas
2 ideas
The Core Tenets of Jobs-to-be-Done Theory
jobs-to-be-done.com
4 ideas
How to Clean Your Night Guard
proteethguard.com
5 ideas
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates