"Help me brush my teeth in the morning” is not a great example of a Job to Be Done statement.
It infers an existing solution (a toothbrush) and there’s only so far you’ll be able to expand your thinking within that bubble.
It's a valid approach to designing innovations that impact customer satisfaction in the near-term. But it will not lead to disruptive new products and services.
For more innovative product design and more 'aha' moments we could use:
“Keep my teeth healthy.”
This is people focused - the same problem people faced hundreds of years ago, face today, and hundreds of years from now.Â
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IDEAS CURATED BY
Experience designer and design teacher interested in well-being, accessibility and great design practices. Specialising in service design, product design and user research.
CURATOR'S NOTE
Jobs to be done is a leading way of writing user and business problems, and when done right it can feed into agile product development, by linking the customer need to the feature.
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