Benefits of Using Responsive Display Ads

• Can help you reach a broader audience 
• You may adjust various elements in your ad and maximize where it can be seen by your target audience
• You can use videos in place of images when appropriate
• You don't have to keep creating new ads because you can create combinations based on an algorithm 
• Great for small business because the work is done for you 

However, the only risk with using responsive display ads is that you'll lose some control with the ad combination because Google chooses it for you.