These are graphic ads that automatically adjust their size, appearance, and format in order to fit the ad space.

Responsive Display Ads

<ul><li>Can help you reach a broader audience&nbsp;</li><li>You may adjust various elements in your ad and maximize where it can be seen by your target audience</li><li>You can use videos in place of images when appropriate</li><li>You don't have to keep creating new ads because you can create combinations based on an algorithm&nbsp;</li><li>Great for small business because the work is done for you&nbsp;</li></ul>However, the only risk with using responsive display ads is that you'll lose some control with the ad combination because Google chooses it for you.

Benefits of Using Responsive Display Ads 

<ol><li>Log in to your Google Ads account</li><li>Click 'All Campaigns' </li><li>Select 'Display campaigns' and select the capmaign you want to make responsive</li><li>Click on 'Ads & Extensions,' and select 'Ads'</li><li>Click on the '+' button</li><li>Select Reponsive display ad</li><li>Select the ad group</li><li>Add and save your images. To add a video click the '+' video button</li><li>Add your headlines, descriptions, business name, URL</li><li>Review the ad sizes and ad formats</li><li>Preview and save your ad</li></ol>

How to Create a Responsive Display Ad

The two most important things to have in your ads are: visuals and texts.  Withthe former you can have up to 15 images in your ads. Make sure to have high-definition sizes using the most popular sizes or make use of animated images. With the latter, you should have headlines, descriptions, a call-to-action, a business name, and a URL.

Necessities to Create a Responsive Ad using Google Ads

<img src="https://blog.hubspot.com/hubfs/responsive-display-ads.jpg" alt="Marketer creates responsive display ad in Google Ads" width="452" height="406">Imagine spending time and resources to create an ad campaign just to get meager results. It's can be discouraging but also difficult to assess.Wouldn't it be great if you could mix and match different ad components and see which one performs the best without dishing out more time and resources?<h3>Free Guide, Template &amp; Planner: How to Use Google Ads for Business</h3>With responsive display ads, you can.Discover how they work, what you need to get started, and the steps to launch one in <a rel="" noopener="" _blank="" href="https://blog.hubspot.com/marketing/google-adwords-ppc" dir="ltr">Google Ads.</a><h2>What are responsive display ads?</h2>A graphic ad that automatically adjusts its size, appearance, and format to fit the ad space. The same ad could include a combination of an image and text in one ad space while only being text in another space.<h2>Benefits of Using Responsive Display Ads</h2>One of the biggest advantages of using responsive display ads is that it can help you reach a broader audience.Because you can adjust various elements in your ad, you can maximize where it can be seen by your target audience.Additional benefits include the following:<UL><LI>You can use video – When you use responsible display ads, you can add video and use that in place of images when appropriate.</LI><LI>It's a time-saver – Don't have to keep creating new ads, can let <a rel="" noopener="" _blank="" href="https://blog.hubspot.com/marketing/google-display-network" dir="ltr">Google Ads</a> create combinations based on its algorithm and what can produce the best results.</LI></UL>It's great for small businesses that may not have the in-house team or the resources to create multiple ad images, sizes, etc. With responsive display ads, the work is done for you.The major downside to using responsive display ads is that you lose some control. Google chooses the ad combination and it may not represent your brand to its fullest potential.For instance, your ad may have little to no branding and seem generic, which also means it may be harder for it to stand out and get clicks.<h2>How to Create a Responsive Display Ad</h2><OL><LI>Log into your Google Ads account. </LI><LI>Click 'All Campaigns' on the navigation menu.</LI><LI>Select 'Display Campaigns' and select the campaign you want to make responsive. </LI><LI>Click on 'Ads &amp; Extensions,' then select 'Ads.'</LI><LI>Click on the '+' button. </LI><LI>Select 'Responsive display ad.'</LI><LI>Select the 'ad group.'</LI><LI>Add and save your images. To add a video, click the '+' video button. </LI><LI>Add your headlines, descriptions, business name, URL.</LI><LI>Review the ad sizes and ad formats. </LI><LI>Preview and save your ad. </LI></OL><h2>What You Need to Create a Responsive Ad on Google Ads</h2>Before you can run your responsive ad, you must first upload your assets: your visual elements and your text. Let's get into the specifics of each.<h3>1. Visuals</h3>With responsive display ads, you can have up to 15 images in your ads.Google Ads recommends having at least five images, as that can lead to higher conversions. Here are a few more tips on image ads:<UL><LI>Have high-definition sizes.</LI><LI>Use the most popular sizes:</LI><UL><LI>300 x 250</LI><LI>728 x 90</LI><LI>160 x 600</LI><LI>320 x 50</LI><LI>300 x 600</LI></UL><LI>To create interactive or animated images, use HTML5.</LI></UL>If you do not add upload a logo (you can add up to five), Google Ads will provide a neutral one, which can be an icon or the first letter of your brand name. As for the aspect ratio, upload 1:1 and 4:1 versions with transparent backgrounds.If you don't upload a video, you can choose the advanced format option in which Google generates a video based on the visual and text assets you have on file.<img alt="responsive display ads" src="https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg?width=500&amp;name=Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg" title="" width="323" srcset="https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg?width=250&amp;name=Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg 250w, https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg?width=500&amp;name=Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg 500w, https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg?width=750&amp;name=Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg 750w, https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg?width=1000&amp;name=Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg 1000w, https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg?width=1250&amp;name=Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg 1250w, https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg?width=1500&amp;name=Responsive%20Display%20Ads%20What%20They%20Are%20+%20How%20to%20Create%20One%20%5BStep-by-Step%5D.jpeg 1500w" height="160"><h3>2. Text</h3><OL><LI>Headlines – For your ad, you can have up to five short headlines of 30 characters or fewer. You can also have a long headline up to 90 characters long. One thing to note is that your headline will not always show up with your description, so it should be compelling enough to attract clicks.</LI><LI>Descriptions – You can create up to five descriptions that will be shown based on what Google believes will perform best.</LI><LI><a rel="" noopener="" _blank="" href="https://blog.hubspot.com/marketing/call-to-action-examples" dir="ltr">Call-to-action</a> – Your CTA should be action-oriented (ex: Join Now) or value-oriented (ex: Start Learning Today).</LI><LI>A business name – This should be the name of your brand, spelled and capitalized correctly.</LI><LI>A URL – This is where users will land after clicking on your ad. Google Ads allows you to add tracking or custom parameters to your URL for better reporting.</LI></OL>If your ad is dynamic, you can also add promotion text and a price prefix to potentially increase conversions.Your ad may get rejected if:<UL><LI>You have text that covers more than 20% of the image.</LI></UL><UL><LI>You have content that is:</LI><UL><LI>Irrelevant</LI><LI>Misleading</LI><LI>Sexual</LI></UL><LI>Your images are low-quality.</LI><LI>You don't follow trademark use policies.</LI></UL>Responsive ads are a great opportunity to diversify your ads in a cost-efficient way. Whether you're a small business with limited resources or a larger brand with low ROAS, it's a strategy worth considering.&nbsp;<img alt="New Call-to-action" src="https://f.hubspotusercontent00.net/hubfs/53/hub_generated/resized/95bbd3b1-1b30-48e6-9545-f21bc0b745d7.png" width="323" height="113"><img alt="New call-to-action" src="https://f.hubspotusercontent00.net/hubfs/53/hub_generated/resized/ed2aef51-9317-4c2d-963a-d21e576c2f81.png" width="399" height="198">Originally published Oct 27, 2021 7:00:00 AM, updated October 27 2021Topics:

Want to give your ads a better shot of reaching your target audience? Discover responsive display ads and how to create one in a few steps.

Stashed ideas

Imagine spending time and resources to create an ad campaign just to get meager results. It's can be discouraging but also difficult to assess.

Wouldn't it be great if you could mix and match different ad components and see which one performs the best without dishing out more time and resources?

Free Guide, Template & Planner: How to Use Google Ads for Business

With responsive display ads, you can.

Discover how they work, what you need to get started, and the steps to launch one in <a _blank="" dir="ltr" href="https://blog.hubspot.com/marketing/google-adwords-ppc" noopener="" rel="">Google Ads. </a>

A graphic ad that automatically adjusts its size, appearance, and format to fit the ad space. The same ad could include a combination of an image and text in one ad space while only being text in another space.

One of the biggest advantages of using responsive display ads is that it can help you reach a broader audience.

Because you can adjust various elements in your ad, you can maximize where it can be seen by your target audience.

Additional benefits include the following:

<ul><li>You can use video – When you use responsible display ads, you can add video and use that in place of images when appropriate. </li><li>It's a time-saver – Don't have to keep creating new ads, can let <a _blank="" dir="ltr" href="https://blog.hubspot.com/marketing/google-display-network" noopener="" rel="">Google Ads </a>create combinations based on its algorithm and what can produce the best results. </li> </ul>

It's great for small businesses that may not have the in-house team or the resources to create multiple ad images, sizes, etc. With responsive display ads, the work is done for you.

The major downside to using responsive display ads is that you lose some control. Google chooses the ad combination and it may not represent your brand to its fullest potential.

For instance, your ad may have little to no branding and seem generic, which also means it may be harder for it to stand out and get clicks.

<ol><li>Log into your Google Ads account. </li><li>Click 'All Campaigns' on the navigation menu. </li><li>Select 'Display Campaigns' and select the campaign you want to make responsive. </li><li>Click on 'Ads &amp; Extensions,' then select 'Ads.' </li><li>Click on the '+' button. </li><li>Select 'Responsive display ad.' </li><li>Select the 'ad group.' </li><li>Add and save your images. To add a video, click the '+' video button. </li><li>Add your headlines, descriptions, business name, URL. </li><li>Review the ad sizes and ad formats. </li><li>Preview and save your ad. </li> </ol>

What You Need to Create a Responsive Ad on Google Ads

Before you can run your responsive ad, you must first upload your assets: your visual elements and your text. Let's get into the specifics of each.

With responsive display ads, you can have up to 15 images in your ads.

Google Ads recommends having at least five images, as that can lead to higher conversions. Here are a few more tips on image ads:

<ul><li>Have high-definition sizes. </li><li>Use the most popular sizes: </li><ul><li>300 x 250 </li><li>728 x 90 </li><li>160 x 600 </li><li>320 x 50 </li><li>300 x 600 </li> </ul><li>To create interactive or animated images, use HTML5. </li> </ul>

If you do not add upload a logo (you can add up to five), Google Ads will provide a neutral one, which can be an icon or the first letter of your brand name. As for the aspect ratio, upload 1:1 and 4:1 versions with transparent backgrounds.

If you don't upload a video, you can choose the advanced format option in which Google generates a video based on the visual and text assets you have on file.

<ol><li>Headlines – For your ad, you can have up to five short headlines of 30 characters or fewer. You can also have a long headline up to 90 characters long. One thing to note is that your headline will not always show up with your description, so it should be compelling enough to attract clicks. </li><li>Descriptions – You can create up to five descriptions that will be shown based on what Google believes will perform best. </li><li><a _blank="" dir="ltr" href="https://blog.hubspot.com/marketing/call-to-action-examples" noopener="" rel="">Call-to-action </a>– Your CTA should be action-oriented (ex: Join Now) or value-oriented (ex: Start Learning Today). </li><li>A business name – This should be the name of your brand, spelled and capitalized correctly. </li><li>A URL – This is where users will land after clicking on your ad. Google Ads allows you to add tracking or custom parameters to your URL for better reporting. </li> </ol>

If your ad is dynamic, you can also add promotion text and a price prefix to potentially increase conversions.

<ul><li>You have text that covers more than 20% of the image. </li> </ul>

<ul><li>You have content that is: </li><ul><li>Irrelevant </li><li>Misleading </li><li>Sexual </li> </ul><li>Your images are low-quality. </li><li>You don't follow trademark use policies. </li> </ul>

Responsive ads are a great opportunity to diversify your ads in a cost-efficient way. Whether you're a small business with limited resources or a larger brand with low ROAS, it's a strategy worth considering.

Originally published Oct 27, 2021 7:00:00 AM, updated October 27 2021

Bite-sized knowledge
to upgrade
your career

What Responsive Display Ads Are

Responsive Display Ads

Benefits of Using Responsive Display Ads

How to Create a Responsive Display Ad

Necessities to Create a Responsive Ad using Google Ads

IDEAS ABOUT

MORE LIKE THIS

What Is Dynamic Keyword Insertion: What It Is & How to Use It

How to Build a Personal Website: An Easy Step-by-Step Guide (2021)

The 65 Social Media Terms & Definitions to Know in 2020

It's time to

READ

LIKE

A PRO!

Bite-sized knowledgeto upgradeyour career

What Responsive Display Ads Are

Responsive Display Ads

Benefits of Using Responsive Display Ads

How to Create a Responsive Display Ad

Necessities to Create a Responsive Ad using Google Ads

IDEAS ABOUT

MORE LIKE THIS

What Is Dynamic Keyword Insertion: What It Is & How to Use It

How to Build a Personal Website: An Easy Step-by-Step Guide (2021)

The 65 Social Media Terms & Definitions to Know in 2020

It's time to

READ

LIKE

A PRO!

Bite-sized knowledge
to upgrade
your career