Create strong, yet concise subject lines

“First impressions are everything” is true for our emails. The subject line is the first thing prospects and customers see when they receive our emails. We have to do our best to stand out among a sea of attention-seekers.As a rule of thumb, according to MailChimp, subject lines should be no longer than 9 words and 60 characters.

Hot tip: If you want to go the extra mile and get some insight on how your subject line performs, consider running an A/B test.