4 Tips for Writing an Effective Marketing Email - Heinz Marketing - Deepstash

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We often say too much or too little in emails that convey something important. Save these tips to overcome the email writing fatigue, and craft marketing emails that convert readers into customers.

4 Tips for Writing an Effective Marketing Email - Heinz Marketing

heinzmarketing.com

Create strong, yet concise subject lines

“First impressions are everything” is true for our emails. The subject line is the first thing prospects and customers see when they receive our emails. We have to do our best to stand out among a sea of attention-seekers.As a rule of thumb,

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Open all emails with an “attention grabber”

While subject lines are extremely important, getting our audience to open our emails is only half the battle. Grab the attention in the first few sentences, or lose your reader. Fluffy sales and marketing jargon should be left off the table. Instead, we need to find a way to speak to the ...

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Make sure all CTAs are clearly marked

The worst thing that can happen is getting to the point where a prospect or customer wants to act on an email, but they can’t figure out how. Not only should we have multiple CTAs throughout our emails, but they should be clear as day. As a best practice, keep a CTA “button” that stands o...

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Don’t overdo it

There’s a very fine line between an email that reads well and contains all necessary information and an email that is just too long. Always assume that our audience is busy. Don't take a paragraph for something worth a sentence. Additionally, consider if you are sending several emails as a part o...

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There's a lot of competition in the inbox but this article will help you to stand out and get read. This article gives us how t craft more noticeable subject lines, send relevant content and create a conversation.

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