Open all emails with an “attention grabber”

While subject lines are extremely important, getting our audience to open our emails is only half the battle. Grab the attention in the first few sentences, or lose your reader. Fluffy sales and marketing jargon should be left off the table. Instead, we need to find a way to speak to the pain points the reader might be facing. After all, our product/service was created to help them solve those challenges, right?