Publicize wins from your entry to mid-level employees, both internally and externally. When you treat employees well it usually influences public opinion more than any other action.

Mistakes with a product or service should be apologized for along with ways to improve. Consumers are often influenced by what top leaders at a company communicate.

As a business, you should overtly display and discuss values and promote partners. Many consumers purchase from companies and businesses that share their own values.

Give customers a chance to be heard by requesting feedback after key interactions. When prompted through e-mail, customers are more likely to leave a review after a positive experience.