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Never oversell what you can offer or do to your customers. It's important to be candid about your abilities and limitations.
Around 81% of consumers stated that they trust the brand to do what is right.
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50 reads
Publish genuine and heart-felt reviews on your website and social media. Censoring the bad reviews will only make matters worse.
79% of consumers rely their decision on user-generated content before making any purchasing decisions.
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42 reads
As a business, you should overtly display and discuss values and promote partners. Many consumers purchase from companies and businesses that share their own values.
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51 reads
Publicize wins from your entry to mid-level employees, both internally and externally. When you treat employees well it usually influences public opinion more than any other action.
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34 reads
Mistakes with a product or service should be apologized for along with ways to improve. Consumers are often influenced by what top leaders at a company communicate.
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50 reads
Give customers a chance to be heard by requesting feedback after key interactions. When prompted through e-mail, customers are more likely to leave a review after a positive experience.
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48 reads
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