Digitalization driven by the pandemic has accelerated and transformed management’s ability to track what and how workers are doing.
Many workers rationally fear that enhanced monitoring empowers management — and micromanagement — at their expense. When experienced as corporate surveillance, monitoring implies a lack of trust and an invasion of privacy, especially when people are working from home. That’s not sustainable; no one wants to feel spied on.
MORE IDEAS FROM What’s Your Return on Visibility?
The larger organizational call to action should be clear: Visibility is an enterprise asset that requires purpose, policies, and management. Return on visibility — the belief that measurable value can be had from ethically monitoring people and processes — is more than a provocative idea; it’s a credible key performance indicator.
Greater visibility should make workers feel more empowered, not more vulnerable or exposed. Leaders can’t credibly hide its role as an instrument of managerial control. That means workforces should know where leaders unambiguously champion values-driven visibility and how they will reconcile visibility-driven values when clashes arise.
The ongoing digital transformation in employee monitoring effectively squeezes people between values-driven visibility and visibility-driven values.
Leaders are looking beyond legacy KPIs to assess how well people align with espoused values. In doing so, they will have no choice but to rethink how they balance principles and productivity.
Netflix have changed how customers watch movies and TV shows. This technology has taken a different point of view that changed what customers watch, not just how they watch.
The company collected vast amounts of data on the viewing habits of its subscribers. The collected data creates a rich social system that influences what members watch, based on which shows they've liked in the past and what other subscribers see and like.
Digital leaders don’t have to do everything themselves, but they must be able to spot the areas of their organization that need improving. Moreover, they need to be able to hire and develop the best talent to not only fill roles but also drive the business forward to greater success.
The office is not only a place to do work. It is also a place to be observed doing work.
A large number of companies whose workforce has gone remote have acquired surveillance software to continue observing their employees work. However, employee monitoring software may not be a good thing for employees who prize their privacy and employers who desire a good relationship with their staff.
❤️ Brainstash Inc.