Choose your platform
It is important to make sure that you are targeting the right platforms for your message. Platforms can be social media outlets like Facebook, Instagram, and TikTok, where people will likely use them more often than they would their email or text messages on the phone. Or maybe you want to limit your platform to email or newsletters.
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I'm a musical theatre composer, and I'm also a certified coach. My musical theatre works have been produced and performed around the world. As a coach, I help creative artists achieve greater career success.
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Consider the Platform
Be aware of who your audience is and remember that it might differ between social media platforms. On Twitter and Instagram try to be more authentic and personal while on LinkedIn write a longer and more in-depth description of your professional achievements. And know your limits:
- Inst...
Your Platform
Who do you see buying your product or service?
Create a client avatar: give them a name, age and personal style. Consider what they read, where they go, who they spend time with, and what they value.
Network with people dail...
Delivering The Message
- Even if public speaking isn’t something that you excel at, you can craft stories, newsletters, emails, blogs, press releases and grant applications.
- Social media is designed for storytelling, and you can broadcast to a wide audience with Facebook and Instagram.
- Use an audi...
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