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Every creative artist has their own audience, and while it varies from person to person, some basic guidelines can be followed when trying to reach out to your audience. If you’re like most performers, writers, coaches, or artists who want their creative work seen by more people, then this blog post may be just what you need! I will outline five straightforward steps that will help guide you in the right direction for promoting your work so you reach more people.
The first step is to find out who your audience is and how they like to communicate. It’s important to know what matters to your audience – their likes, dislikes, struggles, interests, goals, etc. Basically, anything that will help you connect with them on an emotional level. Make sure you know what makes them tick – what’s important to them? What do they like? What don’t they like? What are their “pain points,” and how can you help them with those? Once you know these things, it’s much easier to tailor your messaging and style based on this information.
If you already have a few fans, clients, or followers, you’re ahead of the game because you can ask them questions directly.
It is important to make sure that you are targeting the right platforms for your message. Platforms can be social media outlets like Facebook, Instagram, and TikTok, where people will likely use them more often than they would their email or text messages on the phone. Or maybe you want to limit your platform to email or newsletters.
Once you what makes them tick, it’s much easier to tailor your messaging and create engagement.
What is engagement? For the sake of simplicity, engagement could be defined as ANY action you take on social media! Write articles and create posts based on what they want to hear and specifically what they’d like to hear from you . Speak directly to them, in the first person, using attractive headlines and images. Offer solutions that play off of their fears & hopes as well as speak to their values.
Building your online community takes patience, no matter how much social media content growth seems instantaneous on Instagram and Twitter. Like any other form of marketing or promotion work, it’s important to develop relationships by taking cues from what they enjoy about your product/service while also being consistent when communicating through different networks — they’re worth every ounce of effort spent because these people will likely be the source of life long loyal fans for you (especially if their needs are met).
I'm a musical theatre composer, and I'm also a certified coach. My musical theatre works have been produced and performed around the world. As a coach, I help creative artists achieve greater career success.
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