PR helps you show off your expertise
Founding a startup doesn't make you an expert in your field. If nobody knows about your expertise, investors might see you as an outsider.
Investing in PR, you are investing in building a portfolio of your public opinions, mentions, and columns in the outlets that matter in a startup scene.
Being a guest on a podcast talking about the future of your industry, authoring an opinion column or giving a quote on product innovation will help you build your credibility.
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