PR sells you and your vision to investors - Deepstash

PR sells you and your vision to investors

Your early-stage startup data undoubtedly contributes to investors' decision-making. However, at the beginning of your startup journey, you sell yourself and your vision and not the product yet. Therefore, you have to make sure you are telling your story right, and take your name out in the right publications. 

Secure placements in online media, but grab more innovative opportunities as well, such as:

  • Reddit "Ask Me Anything" sessions, where you can participate as an expert and authority on a subject that matters in your field
  • Product Hunt launch campaigns
  • Twitter and LinkedIn chats, where you can create a buzz around your persona as an expert
  • Alexa Flash Briefings.

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MORE IDEAS FROM How PR Can Attract Investors and Add Value to Your Startup

PR helps you show off your expertise

Founding a startup doesn't make you an expert in your field. If nobody knows about your expertise, investors might see you as an outsider. 

Investing in PR, you are investing in building a portfolio of your public opinions, mentions, and columns in the outlets that matter in a startup scene.

Being a guest on a podcast talking about the future of your industry, authoring an opinion column or giving a quote on product innovation will help you build your credibility.

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VCs are constantly looking for the best deals — they open TechCrunch, VentureBeat and Crunchbase every morning to find another potential multi-billion dollar company.

This is why you have to create hype air around your startup using PR:

  • Get articles about your startup published in publications
  • Work on different formats to reveal the best angles of your business (ex. articles, mentions, interviews or commentaries)
  • Focus on what problems your startup solves, and why the world needs it
  • Make it a big deal, give bold statements and provocative quotes to create a buzz around your company.

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Competition is fierce for venture capital, and budgets are tight. You may have a service or product that is innovative and so needed for your potential customers. But if investors never heard of you, it can be almost impossible to prove that your startup is worth investing in, especially if your market is already crowded. What are the odds of you standing out?

This is another reason to be active in the press and on socials to get the funds. Seeing you in every major tech publication and on social platforms is a form of proof that you are worth their money and time.

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PR helps you and your business become known for all the great things you and your team do. It increases visibility and raises your company’s profile — everyone wants to use the products and services of the go-to company with a good reputation. 

Engaging your customers with case studies can build trust and a positive attitude towards your brand. PR drives demand among your customers and helps you build strong relationships with VCs. 

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PR for startups vs. established companies

Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results.

For starters, startups begin with a clean slate and no brand awareness. Therefore, an entrepreneur’s focal point for generating PR will often focus on one or more startup-specific objectives, such as:

  • Educating the public about a new product, service or idea
  • Raising funds to build or grow the business
  • Generating trials of its products or services
  • Acquiring new customers
  • Attracting top talent
  • Staking out its place amongst the competition.

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Best for the latest European startup news: Sifted

Backed by the Financial Times, Sifted publishes news and views across the entire European startup ecosystem. From funding rounds to thought-provoking commentary from some of the startup world’s most successful founders, Sifted is the place to go to find upcoming trends, hard-hitting startup journalism, and excellent think-pieces. 

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