PR sells you and your vision to investors
Your early-stage startup data undoubtedly contributes to investors' decision-making. However, at the beginning of your startup journey, you sell yourself and your vision and not the product yet. Therefore, you have to make sure you are telling your story right, and take your name out in the right publications.
Secure placements in online media, but grab more innovative opportunities as well, such as:
- Reddit "Ask Me Anything" sessions, where you can participate as an expert and authority on a subject that matters in your field
- Product Hunt launch campaigns
- Twitter and LinkedIn chats, where you can create a buzz around your persona as an expert
- Alexa Flash Briefings.
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