PR helps you stand out
Competition is fierce for venture capital, and budgets are tight. You may have a service or product that is innovative and so needed for your potential customers. But if investors never heard of you, it can be almost impossible to prove that your startup is worth investing in, especially if your market is already crowded. What are the odds of you standing out?
This is another reason to be active in the press and on socials to get the funds. Seeing you in every major tech publication and on social platforms is a form of proof that you are worth their money and time.
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