Meaningful: The Story of Ideas That Fly - Deepstash
J. K. ROWLING

No story lives unless someone wants to listen.

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Meaningful: The Story of Ideas That Fly

Meaningful: The Story of Ideas That Fly

by Bernadette Jiwa

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Before-the-product and after-the-product story

                    Brands, businesses, movements, products, and services succeed by brin...

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What customers crave, more than the commodity they think they are paying for is to be understood.

What they want more than a reliable ride to their destination, a comfor...

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ERIC SCHMIDT

The best inventions are never finished. Great inventors don’t just stand there, rub their hands together, and say ‘My work is done here’. They keep working furiously to create something even be...

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Every business today, no matter its size or legacy, faces four massive challenges.

  • Clutter 
  • Competition 
  • Commoditization 
  • Consumer consciousness.

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Awareness and attention were the holy grails of every marketing strategy, so the way you became successful was to pay for more of both. But there’s a subtle change taking place.&nb...

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The gift of the digital world

Digital is an incredible medium, an enabler of businesses that previously wouldn’t have had a chance of succeeding without a factory and huge investment. But it’s not mastering the medium—u...

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 It’s easier than ever to spam whomever you want to reach because most people are just an email address and a click away. If your goal is to get and leverage someone’s attention for a split se...

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STEWART BUTTERFIELD

The best — maybe the only? — real, direct measure of “innovation” is change in human behaviour. 

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They don't disrupt industries, but they disrupt people’s lives for the better. Any innovation that is adopted or idea that spreads succeeds because enough people want the change th...

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Sustainable businesses have long been built on understanding the importance of how people decide, as much as on knowing what they buy. And great innovations are born from believing that the...

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Old rules of brand awareness:

  1. Make something for everyone. 
  2. Tell our story. 
  3. Attract customers. 
  4. Build brand awareness. 
  5. ...

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  • Before self-service shopping, online stores, social networks, and recommendation platforms, the consumer’s role was limited to buying what was on offer. 
  • Today, customers are more...

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  • They start with a purpose and a small problem, rather than a big idea. 
  • They're based on what people do, not what they say they do. 
  • They leverage data to get closer ...

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The Story Strategy Blueprint

It ensures that the needs and wants of your customer remain front and center as you develop products and services and make plans to bring those ideas to life. 

  • Step...

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