Product quality is intimately linked to the product’s purpose

Your retail strategy needs to match the marketability and USP of your product with the right store. This means considering factors such as the location of a store, how it fits into the local community, and whether or not your product will be appealing to its customers.

You may find that ret...

 It depends on what your customers can afford, what they think they should pay, and what you think they’ll pay. The actual price is somewhere between these three variables.

Pricing is one of the most important decisions in business. It can make or break a company. And yet hardly anyone know...

It’s the nature of code and media output that the same product is accessible to everybody. Status goods are limited to a few people.

The best products tend to be at the center, at the sweet spot, the middle class, rather than being targeted at the upper class.

If you care about eth...