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Include image structured data
Structured data allow you to mark up the information about the web page.
schema.org is the body that manages structured data (schema markup) that we use on the web.
Another great resource for getting ideas on how to use structured data & add images to your search results is Google Search Reference.
You can attach things like author photos, company logos, & story-driven images. And all it takes is some additional markup on the page.
If you feel that an image can add value & context to a web page, then using structured data to add it to search would be a good idea.
12
10 reads
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Use the right image file format
Commonly used image file types
- JPEG – lossy compressed file format, usually the smallest file size; ideal for photos
- PNG – usually larger file size than JPEGs; ideal for line drawings, screenshots, images that contain text or transparent backgr...
15
36 reads
Resize images that are too large
Resize your images to fit your page dimensions.
There’s a simple rule of thumb – use dimensions appropriate for your page width (or just slightly bigger).
Resize the image before uploading it. Storing a 3 MB photo on your website makes no sense even if you resize it afterward (unless...
10
22 reads
Cache your web pages
Your server makes a copy of your web page and all its content — including images — so that it doesn’t have to recreate the page every time someone requests to see it.
Considering how infrequently you’re likely to change images on your web pages, caching is a great way to minimize the stress...
10
21 reads
Create an image sitemap
Considering about a quarter of all web searches take place on Google Image Search, it would be beneficial to generate an image sitemap apart from your regular XML sitemap.
This way, you can ensure that Google has a list of all the images that are rank-worthy along with the image SEO data y...
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22 reads
Compress your images
Compression is a process that strips away inessential data and file bytes while (mostly) preserving the quality of your image.
2 types of compression:
- Lossy compression is the process of removing small bits from a JPEG or GIF file. It is irreverable. Image quali...
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18 reads
Choose images that send the right message
You need to show that you really have something that’s unique and compelling and of high quality.
Although more companies use stock photos, marketers believe that original graphics are more valuable.
What to use instead of cliché stock photos:
- Your own illustrations & graph...
10
33 reads
Use lazy loading
If 57% of the time spent on a page is above-the-fold, lazy loading becomes a useful tool in conserving your server’s energy.
The process works like this:
- Someone visits your website.
- Your server receives the request.
- Rather than process the entire web page and mak...
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12 reads
Use descriptive and distinct metadata
They are useful for helping visitors understand what the visual content on a page looks like without being able to see it & serve as important information Google pays attention to when trying to gather what a page is about.
Image SEO metadata needs to be:
- Descriptive so explains ...
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22 reads
Image Optimization
Image optimization is a critical part of SEO.
Just as the content you write for your site needs to speak to both your audience and Google, so do your images.
Image SEO is more than just getting your images to rank. It’s about optimizing your images so they:
- Keep yo...
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44 reads
Consider a CDN
Moving your images to a content delivery network (CDN) might also be helpful.
A CDN is a network of servers that sits above your main hosting server. When activated, your site is cached and sent to those remote servers with the aim of reducing the physical gap between your website and its v...
12
17 reads
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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
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Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured...
Create an image sitemap
Considering about a quarter of all web searches take place on Google Image Search, it would be beneficial to generate an image sitemap apart from your regular XML sitemap.
This way, you can ensure that Google has a list of all the images that are rank-worthy along with the image SEO data y...
#11-#12
Check & Optimize On-Page SEO
- Create a clear structure of H1 and H2 tags
- Internal linking
- Incorporate keywords in URL
- Strong title tag
- Compelling meta description (140-160 characters)(1-2 sentences)
- Schema Markup
- Load tim...
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