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Include image structured data

Structured data allow you to mark up the information about the web page.

schema.org is the body that manages structured data (schema markup) that we use on the web.

Another great resource for getting ideas on how to use structured data & add images to your search results is Google Search Reference.

You can attach things like author photos, company logos, & story-driven images. And all it takes is some additional markup on the page.

If you feel that an image can add value & context to a web page, then using structured data to add it to search would be a good idea.

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If 57% of the time spent on a page is above-the-fold, lazy loading becomes a useful tool in conserving your server’s energy.

They are useful for helping visitors understand what the visual content on a page looks like without being able to see it & serve as important information Google pays attention to when trying to gather what a page is about.

Commonly used image file types

Image optimization is a critical part of SEO.

You need to show that you really have something that’s unique and compelling and of high quality.

Compression is a process that strips away inessential data and file bytes while (mostly) preserving the quality of your image. 

Moving your images to a content delivery network (CDN) might also be helpful.

Resize your images to fit your page dimensions.

Your server makes a copy of your web page and all its content — including images — so that it doesn’t have to recreate the page every time someone requests to see it.

Considering about a quarter of all web searches take place on Google Image Search, it would be beneficial to generate an image sitemap apart from your regular XML sitemap. 

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