Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured data meta tags are HTML tags you can add to your website to provide additional context for search engines & social media platforms.
- Don't Duplicate Meta Descriptions: Unique descriptions increase the probability that search engines & browsers understand what content is on a page & how it compares to other pages.
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Similar ideas to Tips for Writing Great Meta Descriptions (contd.)
Why Are Meta Descriptions Important?
Meta tags (including meta descriptions) are used by the Google algorithm, which helps determine what pages should rank well for certain keywords.
If you’re using meta descriptions properly, you have an opportunity to add a meta tag that isn’t in your content.
Meta descriptions help:
Tips for Writing Great Meta Descriptions
- Include a CTA in Meta Description: CTAs help users know what the page offers & what they can expect if they click. It can give them an incentive for clicking through & engaging with your site.
- Focus on Value in Meta Description: Describing the value you offer can entice people to cli...
Tips for Writing Great Meta Descriptions (contd.)
- Experiment With Character Length: Going over 150 characters will result in your meta being truncated in the search results, which means users won’t see any content after the cut-off. Experiment with your description to see what works best for each page. E.g. in-depth guides may actually get ...
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