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How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
A Customer-Experience-Focused Organization
Software-as-a-service (SaaS) companies must understand the full customer lifecycle, unify customer data, and track their customers' personal journey through their products. This is only possible with a Product-Led Go-To-Market strategy.
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Personalised product experiences
Your success as a Software-as-a-Service (SaaS) company is totally dependent on getting and keeping users in your product.
Traditional tactics will likely not help to scale your business quickly because they focus on engaging prospects and users outside of the produ...
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How to Become a Customer-Experience-Focused Organization
- Show, Don’t Tell: Allow prospects to try a product that will improve the buying experience and give important behavioural data that can help to further personalise the experience.
- Use a customer lifecycle framework rather than a product lifecycle or...
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Implementing a Product-led Go-to-Market Strategy
To succeed with a product-led go-to-market (GTM) strategy, Software-as-a-Service (SaaS) companies must adapt their processes, tactics, and metrics to support a customer focus.
The following can help to establish a solid foundation for a new approach.
- Def...
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The Importance of Customer Experience
Delivering a personalized, in-product customer experience will be crucial for every Software-as-a-Service (SaaS) company.
It enables companies to build a competitive advantage and optimize how they drive revenue, customer acquisition cost (CAC) efficiency, renewals, and intell...
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Other curated ideas on this topic:
Customer Lifecycle Funnel
There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.
- Each stage that a customer goes through is preceded by a specific action.
- The effectiveness of each stage needs to be tracked and ...
Customers are on a journey
What is the product a customer buys immediately before they buy yours? Usually, customers, especially during a process of digital transformation, are on a journey.
Examples:
- modernizing the sales infrastructure from simply Salesforce to a broader suite of call recording, marketi...
Why do customer pain points matter?
Customer pain points lower the performance of products and services in the market.
Customers feel more comfortable spending their money on a company they can trust. 92% of customers are more likely to buy a product after reading a trusted review.
Pain points can be d...
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