A Customer-Experience-Focused Organization
Software-as-a-service (SaaS) companies must understand the full customer lifecycle, unify customer data, and track their customers' personal journey through their products. This is only possible with a Product-Led Go-To-Market strategy.
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Customer Lifecycle Funnel
There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.
- Each stage that a customer goes through is preceded by a specific action.
- The effectiveness of each stage needs to be tracked and ...
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