Be present in every client interview and usability test. Keep your focus on identifying customer needs and find out for yourself how to meet those needs.

An excellent way to gain customer insight is through the user relationship program focused on solving a particular problem.

Nine out of every ten products launched fail because they did not achieve their sales goals and in many cases, this happens because of the lack of a proper product management process and a professional to manage it.

The product manager has a mission to solve the problems of consumers an...

To help with making hard decisions, you need to create a set of product principles.

Principles should be specific enough to help guide decisions about functionality, target audience, etc.

Another great tool to use in product management is the use of personas: fictiona...

The PM has 2 primary responsibilities: Assess opportunities for product development and define the products that will be built to fit these occasions.

The PM needs a productive team around to achieve this:

• Designers and Users Experience Professio...

To create a good product, engineers need to build it, consumers must use it, and the product must be valuable for consumers to buy.

To prove this, the PM must use a navigable prototype that offers a minimally realistic user experience so that users can test it. Involving en...

Goal is to create a prototype with which anyone can interact to understand the product without necessarily having to look at its specifications. To prepare this, you will need volunteers.

Bring them together from every source you can: friends, family, classifieds ads. Define which tasks yo...

To understand how best to exploit these opportunities, you need to use a list of questions proposed by Cagan. The key issues are:

• What problem will this opportunity solve?
• Who is affected by the problem and how big is this market?
• What alternatives do competitors offer?...