Learn more about business with this collection
Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
Goal is to create a prototype with which anyone can interact to understand the product without necessarily having to look at its specifications. To prepare this, you will need volunteers.
Bring them together from every source you can: friends, family, classifieds ads. Define which tasks you want users to complete.
When you run the test, the less you talk, the better, so you do not get in the way of users’ experiences with your own opinions.
Your goal is to observe and understand whether your model might be inconsistent with how the user thinks. Fix problems that you find
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MORE IDEAS ON THIS
Adapting features indiscriminately to please specific customers, ends up making the product less attractive to the market and hampering its long-term success.
Product improvement should begin with an understanding of what your goals are. You should understand the most important prod...
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Be present in every client interview and usability test. Keep your focus on identifying customer needs and find out for yourself how to meet those needs.
An excellent way to gain customer insight is through the user relationship program focused on solving a particular problem.
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Nine out of every ten products launched fail because they did not achieve their sales goals and in many cases, this happens because of the lack of a proper product management process and a professional to manage it.
The product manager has a mission to solve the problems of consumers an...
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Winning products come from the deep understanding of the user’s needs combined with an equally deep understanding of what’s just now possible.
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To help with making hard decisions, you need to create a set of product principles.
Principles should be specific enough to help guide decisions about functionality, target audience, etc.
Another great tool to use in product management is the use of personas: fictiona...
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To understand how best to exploit these opportunities, you need to use a list of questions proposed by Cagan. The key issues are:
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The PM has 2 primary responsibilities: Assess opportunities for product development and define the products that will be built to fit these occasions.
The PM needs a productive team around to achieve this:
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To create a good product, engineers need to build it, consumers must use it, and the product must be valuable for consumers to buy.
To prove this, the PM must use a navigable prototype that offers a minimally realistic user experience so that users can test it. Involving en...
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The PM must work intensively with a design team:
The interaction designer works to understand the requirements and way of thinking of the target audience, and creates a prototype, also called a wireframe, based on this understanding.
The visual designer contributes the visual interfac...
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Design Thinking encompasses five steps that all come back to solving the user’s problems:
The rule of awkward silence: When you are faced with a challenging question, instead of immediately attempting an answer, take your time - about 15 seconds or longer - to think deeply before you share your thoughts.
While it may feel awkward at first, it is an exce...
Just as you have done with the things you presume your user can do, the first task is to identify all of the things you assume your users will have access to at any given point in their journey, and analyse what happens when they don’t have access to these things.
As a rule of thumb, you sh...
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