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Leonardo da Vinci's creative process
How to approach problem-solving like da Vinci
The importance of curiosity and observation
Have a clear purpose
- Are you trying to build brand awareness?
- Generate visibility and leads?
- Generate ideas for content?
- Share your insight, ideas and articles?
- Get informed on industry news and trending topics?
Whichever the case, you’ll need to have clear goals to formulate an appropriate strategy, who to follow, and what kind of information to share.
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MORE IDEAS ON THIS
Optimize your post structure
- Have you done hashtag research to find the best keywords to ensure optimal reach?
- Are you using all 30 hashtags available to you?
- Does your caption connect with your audience?
- Are your captions too short or too long to read?
- Are you encouraging followers to li...
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Define what you’re posting
- How consistently are you posting? Everyday? Multiple times a day?
- What are you posting?
- Is it products your business offers?
- User generated content?
- Are you optimizing your posts to achieve your overall purpose?
- Using hashtags the proper hashtags
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Setup the proper account
- Are you using a personal Instagram page or a business page?
- Do you have the correct contact information on your business page? (Email, physical location, business phone number)
- Have you linked Instagram to your Facebook business page?
You can achieve the above by ...
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Create a memorable username
- Does it connect to your company or brand?
- Is it something that’s easy to remember?
- Will it come up in search results? (Instagram and Google)
- Are you using a consistent handle across all social media?
This will be the username that your audience will know y...
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Post relevant images and videos
- Are you using the correct dimensions?
- For your profile picture
- For your Instagram Stories feed
- For organic Instagram posts
- Do you have a relevant profile picture?
Instagram is an image/video based platform. All the content is guided to draw attenti...
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Fill out your Instagram bio
- Have you included a link back to your site?
- Did you include a description of your brand and what your business is about?
- Possibly add achievements/highlights that attract new followers
This is your chance to share any relevant information you would like visitors t...
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Define your content
- Is it overly branded content?
- Are you heavily pushing for a sale on Instagram?
- Is it content your audience will use to generate trust with you?
On Instagram, you ultimately want more followers, high engagement, and traffic back to your site. This is only possible ...
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Engage with followers
- Are you liking and commenting on your follower’s content?
- Do you encourage conversation/commenting on your posts?
In today’s world, engagement means everything. How would you feel if your favorite musician liked your post on Instagram? With that same mentality, your audie...
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Are you tapping into any influencers on Instagram?
- Do you have an influencer marketing strategy on Instagram?
- Have you connected with any potential influencers?
- What tools are you using to find influencers in your niche on Instagram?
- Are you tagging influencers/brand and encouraging them to like/comment on your post?
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CURATED FROM
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- Determining Your Business Blog’s Purpose (e.g. Attracting quality traffic; Generating leads; Driving conversions; Educating users, etc.)
- Setting up Measurable Blog Goals (e.g. Attract X% of the total addressable market (TAM); Increase organic traffic by X%; or Get X% more leads in a ...
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