Step 1. Outlining Your Blog Strategy
- Determining Your Business Blog’s Purpose (e.g. Attracting quality traffic; Generating leads; Driving conversions; Educating users, etc.)
- Setting up Measurable Blog Goals (e.g. Attract X% of the total addressable market (TAM); Increase organic traffic by X%; or Get X% more leads in a year.)
- Defining Your Target Audience
- Deciding on the Content You’ll Publish (One of the approaches to this is to consider two kinds of content strategies - Publications & Libraries. Publications cover the latest industry news and trending topics. Libraries focus on evergreen content)
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