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Leonardo da Vinci's creative process
How to approach problem-solving like da Vinci
The importance of curiosity and observation
Setup the proper account
- Are you using a personal Instagram page or a business page?
- Do you have the correct contact information on your business page? (Email, physical location, business phone number)
- Have you linked Instagram to your Facebook business page?
You can achieve the above by simply connecting your two profiles together.
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Optimize your post structure
- Have you done hashtag research to find the best keywords to ensure optimal reach?
- Are you using all 30 hashtags available to you?
- Does your caption connect with your audience?
- Are your captions too short or too long to read?
- Are you encouraging followers to li...
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Define what you’re posting
- How consistently are you posting? Everyday? Multiple times a day?
- What are you posting?
- Is it products your business offers?
- User generated content?
- Are you optimizing your posts to achieve your overall purpose?
- Using hashtags the proper hashtags
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Create a memorable username
- Does it connect to your company or brand?
- Is it something that’s easy to remember?
- Will it come up in search results? (Instagram and Google)
- Are you using a consistent handle across all social media?
This will be the username that your audience will know y...
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Post relevant images and videos
- Are you using the correct dimensions?
- For your profile picture
- For your Instagram Stories feed
- For organic Instagram posts
- Do you have a relevant profile picture?
Instagram is an image/video based platform. All the content is guided to draw attenti...
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Have a clear purpose
- Are you trying to build brand awareness?
- Generate visibility and leads?
- Generate ideas for content?
- Share your insight, ideas and articles?
- Get informed on industry news and trending topics?
Whichever the case, you’ll need to have clear goals to fo...
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Fill out your Instagram bio
- Have you included a link back to your site?
- Did you include a description of your brand and what your business is about?
- Possibly add achievements/highlights that attract new followers
This is your chance to share any relevant information you would like visitors t...
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Define your content
- Is it overly branded content?
- Are you heavily pushing for a sale on Instagram?
- Is it content your audience will use to generate trust with you?
On Instagram, you ultimately want more followers, high engagement, and traffic back to your site. This is only possible ...
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Engage with followers
- Are you liking and commenting on your follower’s content?
- Do you encourage conversation/commenting on your posts?
In today’s world, engagement means everything. How would you feel if your favorite musician liked your post on Instagram? With that same mentality, your audie...
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Are you tapping into any influencers on Instagram?
- Do you have an influencer marketing strategy on Instagram?
- Have you connected with any potential influencers?
- What tools are you using to find influencers in your niche on Instagram?
- Are you tagging influencers/brand and encouraging them to like/comment on your post?
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CURATED FROM
IDEAS CURATED BY
Related collections
Other curated ideas on this topic:
Have a website with pertinent contact information
Make it easy for people to find you and reach out to you. That means making sure you have an online presence.
- Have a website that clearly states the name of your business and what you do.
- Include a contact email; not just a contact form. Reporters will likely be reaching out t...
The math in behavioural science
Most studies show that natural human communities and personal social networks have a typical size of about 150.
- Survey data shows that the average wedding has 144 guests.
- Typical medieval English villages - 150 people. ...
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