Critics of the ICE - Deepstash
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Critics of the ICE

ICE is sometimes criticized as being too subjective. The arguments are:

  • if multiple people score an idea to test, they would all score it differently.
  • the same idea might be scored differently by the same person at different times. This difference would then affect the final prioritization list.
  • team members who wanted their tests prioritized could simply manipulate scores to get tests approved (though let’s face it, if you’re worried about this, you have bigger problems than the wrong tests being run).

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The Purpose of the ICE Score

The ICE score is not intended to be the perfect system for prioritizing individual ideas. It is actually a system of relative prioritization. The goal is to prevent you from being bogged down in trying to fine-tune the score too much. Think of the ICE Score as a minimum v...

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The ICE Score

As a quick refresher, ICE stands for: 

  • Impact: How impactful do I expect this test to be? 
  • Confidence: How sure am I that this test will prove my hypothesis? 
  • Ease: How easily can I get launch this test? 

Each of these criteria is graded ...

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