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A Basic Growth Equation

In Andy Johns’ interview, he shared a basic growth equation which he learned from his his former boss, Chamath Palihapitiya, who then ran growth at Facebook.

Growth = A (top of funnel) * B (magic moment) * C (core product value)

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Benefits of a Business Growth Model

  • The process of uncovering all variables and then synthesizing them into one single equation will deepen your understanding of the business
  • Growth model also helps you assemble individual metrics into a big picture, and force you to think about their relationships and the relative imp...

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Start Constructing Your Business Growth Model

Start Constructing Your Business Growth Model

Leave the numbers and equations aside and start with a high level conceptual model that captures the core levers of growth. This alone will provide a valuable framework to help you make good decisions. 

Bottom line is this model should explain how your business will grow, in a way that ...

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What is A Growth Model?

At its core, a growth model boils down to a way to conceptualize and summarize your business in a simple equation, which allows you to think about growth in a holistic and structured way. 

“A growth model is an equation that tells you what are the different variables in your business an...

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What Does A Growth Model Look Like?

When you build a mathematical model, you need the following components:

  • Inputs
  • Function
  • Output

The same applies to a growth model.

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Do You Have To Create A Growth Model?

The answer is no. Why? Simple: your time is limited, it probably makes more sense for you to spend time on improving your product and growing your initial user base, rather than on building a growth model.

Still, there are unique benefits of going over the exercise of creating a growth mode...

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