How To Build A Growth Model (Part 1) - Deepstash
How To Build A Growth Model (Part 1)

How To Build A Growth Model (Part 1)



Keep reading for FREE

What is A Growth Model?

At its core, a growth model boils down to a way to conceptualize and summarize your business in a simple equation, which allows you to think about growth in a holistic and structured way. 

“A growth model is an equation that tells you what are the different variables in your business and how they work together and translate into growth.”


2 reads

What Does A Growth Model Look Like?

When you build a mathematical model, you need the following components:

  • Inputs
  • Function
  • Output

The same applies to a growth model.


0 reads

A Basic Growth Equation

In Andy Johns’ interview, he shared a basic growth equation which he learned from his his former boss, Chamath Palihapitiya, who then ran growth at Facebook.

Growth = A (top of funnel) * B (magic moment) * C (core product value)


0 reads

Start Constructing Your Business Growth Model

Start Constructing Your Business Growth Model

Leave the numbers and equations aside and start with a high level conceptual model that captures the core levers of growth. This alone will provide a valuable framework to help you make good decisions. 

Bottom line is this model should explain how your business will grow, in a way that is different from that of other companies.


0 reads

Do You Have To Create A Growth Model?

The answer is no. Why? Simple: your time is limited, it probably makes more sense for you to spend time on improving your product and growing your initial user base, rather than on building a growth model.

Still, there are unique benefits of going over the exercise of creating a growth model and making it part of your day-to-day decision making.


0 reads

Benefits of a Business Growth Model

  • The process of uncovering all variables and then synthesizing them into one single equation will deepen your understanding of the business
  • Growth model also helps you assemble individual metrics into a big picture, and force you to think about their relationships and the relative importance
  • When entire team look at a single equation with a couple key variables, it helps prioritize and focus
  • Once you have growth model version 1.0, you will naturally begin to find questions to ask. As you ask more questions, you change how you do business, or adjust your model, or do both, and so on and so forth


0 reads





A New Skill Model for Product Managers

A New Skill Model for Product Managers



A Founder’s Guide to SaaS Revenue Forecasting

A Founder’s Guide to SaaS Revenue Forecasting

The Real Definition of Growth Marketing

The Real Definition of Growth Marketing

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers



5,740 Reviews

App Store



72,690 Reviews

Google Play


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro


75% OFF | 1-Year Pro Subscription

Claim Offer