Sticky engine of growth - Deepstash
Sticky engine of growth

Sticky engine of growth

Applies to products designed to attract and retain customers for the long term. They rely on high retention rates to grow.

Metrics to track: Growth rate, Churn rate, Retention

Rule of growth: Growth rate > Churn rate. The larger the difference, the faster the product grows.

Focus on: Improving the product to make it more engaging and to drive retention.

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Building the future @Deepstash Check my alt account @ocpodariu for tech ideas

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Paid engine of growth

Paid engine of growth

Applies to startups that acquire users through ads or sales, make a profit on each new user, and then reinvest the revenue to acquire more users for larger profits. They rely on getting more money from a user than they paid to get him.

Metrics to track: CAC, LTV

2. Viral engine of growth.

  • It's called the viral loop, and its speed is determined by the viral rate.Β 
  • The higher this coefficient, the faster the product will gain popularity.Β 
  • The viral ratio shows how many more customers each new customer can bring.Β 
  • Each of his friends is also a potential c...

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