Sticky engine of growth
Applies to products designed to attract and retain customers for the long term. They rely on high retention rates to grow.
Metrics to track: Growth rate, Churn rate, Retention
Rule of growth: Growth rate > Churn rate. The larger the difference, the faster the product grows.
Focus on: Improving the product to make it more engaging and to drive retention.
26
145 reads
CURATED FROM
IDEAS CURATED BY
📖 The Lean Startup
“
Similar ideas to Sticky engine of growth
Paid engine of growth
Applies to startups that acquire users through ads or sales, make a profit on each new user, and then reinvest the revenue to acquire more users for larger profits. They rely on getting more money from a user than they paid to get him.
Metrics to track: CAC, LTV
2. Viral engine of growth.
- It's called the viral loop, and its speed is determined by the viral rate.
- The higher this coefficient, the faster the product will gain popularity.
- The viral ratio shows how many more customers each new customer can bring.
- Each of his friends is also a potential c...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates