Growth Engines for Startups - Deepstash
Growth engines

A growth engine is a process that startups use to achieve sustainable growth i.e. growth where new customers come from the actions of past customers.

There are three...

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Growth Engines for Startups

πŸ“– The Lean Startup

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Sticky engine of growth

Applies to products designed to attract and retain customers for the long term. They rely on high retention rates to grow.

Metrics to track: Growth rate, Churn rate, Retentio...

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Viral engine of growth

Applies to products designed to spread rapidly from one person to another. They rely on existing users to bring in new users.

This is different than word-of-mouth growth because customers are...

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Paid engine of growth

Applies to startups that acquire users through ads or sales, make a profit on each new user, and then reinvest the revenue to acquire more users for larger profits. They rely on getting more money ...

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