A growth engine is a process that startups use to achieve sustainable growth i.e. growth where new customers come from the actions of past customers.
There are three...
📖 The Lean Startup
Applies to products designed to attract and retain customers for the long term. They rely on high retention rates to grow.
Metrics to track: Growth rate, Churn rate, Retentio...
Applies to products designed to spread rapidly from one person to another. They rely on existing users to bring in new users.
This is different than word-of-mouth growth because customers are...
Applies to startups that acquire users through ads or sales, make a profit on each new user, and then reinvest the revenue to acquire more users for larger profits. They rely on getting more money ...
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