Cognitive culture vs emotional culture

• When people talk about corporate culture, they’re typically referring to cognitive culture: the shared intellectual values, norms, artifacts, and assumptions that serve as a guide for the group to thrive.
• The other critical part is what we call the group’s emotional culture: the shared affective values, norms, artifacts, and assumptions that govern which emotions people have and express at work and which ones they are better off suppressing.

Cognitive culture is often conveyed verbally, whereas emotional culture tends to be conveyed through nonverbal cues.