Manage Your Emotional Culture - Deepstash
Manage Your Emotional Culture

Manage Your Emotional Culture

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Cognitive culture vs emotional culture

Cognitive culture vs emotional culture

  • When people talk about corporate culture, they’re typically referring to cognitive culture: the shared intellectual values, norms, artifacts, and assumptions that serve as a guide for the group to thrive.
  • The other critical part is what we call the group’s emotional culture: the shared affective values, norms, artifacts, and assumptions that govern which emotions people have and express at work and which ones they are better off suppressing.

Cognitive culture is often conveyed verbally, whereas emotional culture tends to be conveyed through nonverbal cues.


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Every organization has an emotional culture

... even if it’s one of suppression.

Emotional culture is rarely managed as deliberately as the cognitive culture—and often it’s not managed at all. Companies suffer as a result. 

Research shows that emotional culture influences employee satisfaction, burnout, teamwork, and even hard measures such as financial performance and absenteeism.


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Delving beneath the surface

Some companies have begun to explicitly include emotions in their management principles. But to get a comprehensive read on an organization’s emotional culture and then deliberately manage it, you have to make sure that what is codified in mission statements is also enacted in daily organizational life. It's about small gestures rather than bold declarations of feeling.

Facial expressions and body language are equally powerful. If a manager consistently comes to work looking angry (whether he means to or not), he may cultivate a culture of anger.


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