A mix of carrots and sticks

Moving past the technological, political and economic challenges requires a drastic move away from the status quo.

• Individuals have a small role to play (recycling and public transportation). Companies have a huge role to play as they make the bulk of decisions about carbon emissions.
• Sustainability goals need to be integrated throughout organisations, not just in a department or team.
• Investors can pressure companies to improve their carbon footprint, and large companies can pressure suppliers.