Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Step 4.1: Draw Up An Action Plan (Prioritize Your Actions)
Before drawing up an action plan for each URL, refer to the goal(s) you set out in step 1. Each investment in your content plan should align with a goal.
Next, prioritize actions based on how achievable the goals are in line with the effort required.
Add a priority column to your spreadsheet after you’ve weighed up the resources required against the expected results.
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MORE IDEAS ON THIS
Step 2: Take An Inventory of Your Content
Before creating an inventory of URLs and metrics, it is important to decide what kind of content you are going to review.
You need to start your inventory by collecting all the URLs of pages you want to analyze.
After collecting your URLs, sort them by different criteria, & track it w...
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Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL)
Actionable tips to include in your content audit workflow for individual pages:
- Reuse: Combine different pieces of content to create another one or publish in a different format.
- Rewrite: Rewrite underperforming content with examples, tips, & practical details.
- Expand: ...
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Step 3: Collect and Analyze Data
Examine your content metrics as a whole to gain a clear picture of the state of your site’s content.
Take into account the different stages of the buyer’s journey. Your ‘Awareness’ content may attract more traffic, but have a lower conversion rate. Your ‘Consideration’ content may have less...
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What Is A Content Audit?
A content audit is the process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategy and content development workflow, and adapt your content plan to your current marketing goals.
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Step 5: Adjust Your Content Marketing Strategy
It is important to keep your long-term marketing strategy in mind. Track your successes & failures & steer your content strategy in different directions to appeal to your target audiences in other ways, adjust assets for better organic reach, & improve conversion rates.
Note what works & ex...
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Step 1: Define Your Goals and Metrics
A content audit is a difficult & time-consuming process, it is important to begin with clear, defined objectives.
The first step is to think about your business goals (e.g. SEO, engagement, conversion, etc). What benefits can you gain from a content audit? What are the results you want to a...
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Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL) (contd.)
- Use 301 redirects for web pages removed from your website to avoid "not found" pages & improve user experience.
- Inform Google about your content updates by using Google Search Console. The URL Inspection tool within Search Console allows you to submit recently updated web pages to Go...
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Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL) (contd.)
- Update CTAs: Replace outdated CTAs with relevant ones to reactivate your content marketing funnel & improve conversion rates.
- Add videos
- Add images
- Optimize metadata: Rewrite titles, meta descriptions, & h1. Use better keywords to make it more natural & attractive for...
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