The follow-up email is a message sent in response to a subscriber action. For example, it prompts customers to upgrade, schedule a meeting, provide feedback, buy other products, etc.
Using an effective follow-up email strategy can build rapport and trust with potential customers. It can also provide you with an opportunity to make an impression before they consider buying from you.
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Being clear without being rude is an art, and one cannot beat around the bush in an email with an ambiguous response. Asking a question creates the next step in the process, and is crucial.
That being said, one also needs to give the recipient an ‘out’ option
The most productive one-on-ones have some kind of structure, which requires you to do some prep beforehand. Basically, don’t just show up and chat—you’ll lose precious time in rambling conversations.
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