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The follow-up email
The follow-up email is a message sent in response to a subscriber action. For example, it prompts customers to upgrade, schedule a meeting, provide feedback, buy other products, etc.
Using an effective follow-up email strategy can build rapport and trust with potential customers. It can also provide you with an opportunity to make an impression before they consider buying from you.
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Strategies and best practices
- Determine the purpose of the email. Never send emails unless you are sure of the outcome you desire.
- Think like a client. What is in it for them? What are their emotions?
- Set an automation sequence for your follow up.
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When to send email follow-ups
As a standard guide, wait two or three days before sending your follow-up email.
Other proposed periods for delivering follow-up emails:
- Within 24 hours: Express thanks, sales meeting, or interviews.
- Within 48 hours: After the submission ...
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How to write an effective follow-up email
- Set context. Start your email with a connection to a previous email or contact.
- Add value. Alway increase the stakes with a follow-up email and add value to motivate them to reply or care.
- Mention the reason why you're emailing
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The frequency of follow-up emails
80% of non-routine transactions happen after four or more follow-ups.
- Send as least five follow-up emails, every time providing more time for the receiver to respond. This will lessen the chance of overdoing it.
- Two or three follow-ups are ideal. But even one follow-up email ma...
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Email Follow-Up: Ask Directly But Smartly
Being clear without being rude is an art, and one cannot beat around the bush in an email with an ambiguous response. Asking a question creates the next step in the process, and is crucial.
That being said, one also needs to give the recipient an ‘out’ option
Getting ready for 1:1 conversation
The most productive one-on-ones have some kind of structure, which requires you to do some prep beforehand. Basically, don’t just show up and chat—you’ll lose precious time in rambling conversations.
- Is this time-sensitive? If it’s urgent, don’t wait for your next meet...
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