Follow Up Email Strategy: 10 Best Practices to Win Prospects - Deepstash

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Follow Up Email Strategy: 10 Best Practices to Win Prospects

leadfuze.com

The follow-up email

The follow-up email is a message sent in response to a subscriber action. For example, it prompts customers to upgrade, schedule a meeting, provide feedback, buy other products, etc.

Using an effective follow-up email strategy can build rapport and trust with potential customers. It can als...

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  1. Set context. Start your email with a connection to a previous email or contact.
  2. Add value. Alway increase the stakes with a follow-up email and add value to motivate them to reply or care.
  3. Mention the reason why you're emailing

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As a standard guide, wait two or three days before sending your follow-up email.

Other proposed periods for delivering follow-up emails:

  • Within 24 hours: Express thanks, sales meeting, or interviews.
  • Within 48 hours: After the submission ...

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80% of non-routine transactions happen after four or more follow-ups.

  • Send as least five follow-up emails, every time providing more time for the receiver to respond. This will lessen the chance of overdoing it.
  • Two or three follow-ups are ideal. But even one follow-up email ma...

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  • Determine the purpose of the email. Never send emails unless you are sure of the outcome you desire.
  • Think like a client. What is in it for them? What are their emotions?
  • Set an automation sequence for your follow up.

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