The frequency of follow-up emails - Deepstash

The frequency of follow-up emails

80% of non-routine transactions happen after four or more follow-ups.

  • Send as least five follow-up emails, every time providing more time for the receiver to respond. This will lessen the chance of overdoing it.
  • Two or three follow-ups are ideal. But even one follow-up email may increase engagement.
  • Follow-ups depend on the type of previous engagement you had with a prospect.

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