Strategies and best practices
- Determine the purpose of the email. Never send emails unless you are sure of the outcome you desire.
- Think like a client. What is in it for them? What are their emotions?
- Set an automation sequence for your follow up.
- Use diverse channels. Use outlets that are worth your time and effort.
- Personalise your follow-ups.
- To capture attention, make exciting subject lines, such as one-liners, amusing puns, or some controversy.
- Don't use unnecessary industry jargon and phrases. Instead, educate them.
- Focus on one goal and CTA.
- Know when to let go.
- Express your appreciation when prospects react.
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