• Determine the purpose of the email. Never send emails unless you are sure of the outcome you desire.
• Think like a client. What is in it for them? What are their emotions?
• Set an automation sequence for your follow up.
• Use diverse channels. Use outlets that are worth your time and effort.
• Personalise your follow-ups.
• To capture attention, make exciting subject lines, such as one-liners, amusing puns, or some controversy.
• Don't use unnecessary industry jargon and phrases. Instead, educate them.
• Focus on one goal and CTA.
• Know when to let go.
• Express your appreciation when prospects react.

The follow-up email is a message sent in response to a subscriber action. For example, it prompts customers to upgrade, schedule a meeting, provide feedback, buy other products, etc.

Using an effective follow-up email strategy can build rapport and trust with potential customers. It can als...