There are two types of companies in this world, those that use strategy and those that don’t. The companies that win have a reliable strategy they can rely on to succeed. Smart strategies start with a step by step approach. If you’re going to get anywhere in business, you need the right perspecti...

It’s time to look at your business with a fresh pair of eyes. It is time to get honest about where you are, where you want to be, and what it will take to get there.

Which means that it takes strategy to win. Businesses, like games, are better played by strategists. Strategy helps you figure out what is going on and how to use this information to your advantage. Strategy helps you act effectively so that everything you do is an improvement over what your comp...

1. They change the game for rivals, 
2. They open up new opportunities for innovation in the company, 
3. They protect existing business, and 
4. They deal with risks and pressures

• Customers,
• Differentiation (better be sustainable),
• Resources,
• Execution and
• People.

Your strategy must be communicated in a way that ensures buy-in from stakeholders – especially your employee. Otherwise, execution may fall flat.