• Where you are competing, 
• The customers you are targeting, 
• What you are going to offer, 
• How you intend to win, and 
• What your people need to succeed.

Your strategy must be communicated in a way that ensures buy-in from stakeholders – especially your employee. Otherwise, execution may fall flat.

Without it, you’re just heading someplace without knowing when a vehicle has a faulty GPS.

The Strategy you need now.

• What makes you stand out. What’s your competitive advantage?
• How will you create new market segments, disrupt a current market or respond to the disruption in the marketplace?

• Customers,
• Differentiation (better be sustainable),
• Resources,
• Execution and
• People.

There are two types of companies in this world, those that use strategy and those that don’t. The companies that win have a reliable strategy they can rely on to succeed. Smart strategies start with a step by step approach. If you’re going to get anywhere in business, you need the right perspective. Having the right perspective is what it’s all about.

Which means that it takes strategy to win. Businesses, like games, are better played by strategists. Strategy helps you figure out what is going on and how to use this information to your advantage. Strategy helps you act effectively so that everything you do is an improvement over what your competitors are doing. Your strategy guides which opportunities you pursue and which ones you let pass. You are the chess player and the business game is your board.