Many small businesses operate with no laid down rules and operational procedures. Onboarding a new client, hiring new staff, customer relations, finding new customers. All these activities carried out without a plan will result in very low success rates. Making decisions on a whim can be very risky for your business. It stifles continuity and sustainability of your brand. Your processes cannot be drafted in the minds of two people. It needs to be clearly spelt out and documented.
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“Just do it” is great advice and a great slogan too! But we can’t live everyday “just doing it”. We need to spend time defining our business activities if we want it stand the test of time.
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