Factors that influence where talented candidates want to work

• Commitment to diversity and inclusion. Top talent are attracted by companies with a strong diversity, equity, and inclusion (DEI) strategy.
• Transparent and accountable senior management. Managers at high-performing tech companies are often visible and willing to engage with employees.
• Culture of coaching and development. Millennial and Gen z workers tend to value companies that invest in high-quality coaching and development of employees.

Software and technology are becoming a critical component for businesses throughout the economy, not just tech companies.

This trend is growing. Before Covid-19, more than 40% of software engineer and developer hires were made by non-tech companies. During the first few months of the pandem...