How to Attract Top Tech Talent - Deepstash
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The war for technology talent

The war for technology talent

Software and technology are becoming a critical component for businesses throughout the economy, not just tech companies.

This trend is growing. Before Covid-19, more than 40% of software engineer and developer hires were made by non-tech companies. During the first few months of the pandemic, while many companies were cutting staff, Facebook announced it would hire 10,000 additional product and engineering staff members. Amazon plans to surpass that.


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The key to overcome the talent crunch

Companies recognise that they need to seek people from a more diverse pool with a broader set of desired capabilities. Technical skills remain critical but are less needed for specific jobs such as customer success and product managers.

Companies could find a person who has the ability most predictive of success in a role such as collaboration, stress management, and self-confidence, and the rest can be learned on the job through training.


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Factors that influence where talented candidates want to work

  • Commitment to diversity and inclusion. Top talent are attracted by companies with a strong diversity, equity, and inclusion (DEI) strategy.
  • Transparent and accountable senior management. Managers at high-performing tech companies are often visible and willing to engage with employees.
  • Culture of coaching and development. Millennial and Gen z workers tend to value companies that invest in high-quality coaching and development of employees.


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