What’s the ideal growth team constellation?
- Growth team lead: ensures morale is strong, the team stays disciplined, and we stick to process.
- Technical marketer: doubles as a growth product manager, measures experiments, and communicates outcomes and learnings to the team (to help us get smarter).
- Full-stack developer: can generally set up 60–70% of tests without help.
- Full-stack designer: can polish experiments or take the lead if more front-end focused.
- QA engineer: we don’t have one, but I’ve seen what it can do. Many of the best wins are just fixing broken stuff, and people obsessed with QA can be a game changer.
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