If you feel you don't have enough experience to share on a certain subject, ask for quotes from the top folks in the industry or simply find great passages they had written online.
It's a great way to add credibility and at the same time, tell a story.
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A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long.
A story can put your whole brain to work.
When we are being told a story, not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.
The simple story is more successful than the complicated one.
Using simple language as well as low complexity is the best way to activate the brain regions that make us truly relate to the happenings of a story. Reduce the number of adjectives or complicated nouns in a presentation or article and exchange them with a more simple, yet heartfelt language.
Exchange giving suggestions for telling stories.
A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
Stories are like instruction manuals that explain how we move from one state of being to another.
Stories help us imagine how we can improve our own lives or avoid unpleasant consequences. Because we can imagine living out the consequences of certain choices, we are often inspired to change our behavior and act in a certain way.
Corporations have a language that they use while talking in meetings or communicating in email. It’s called Corporate Jargon.
Corporate jargon is a forced and complicated way to express something that can be said in simpler language, and in effect, take less time and mental energy.
Stories are the primary way through which we make sense of our world. We explain ideas by telling stories.
Even science uses storytelling when they use data of the physical world to explain phenomena that cannot be reduced to physical facts, or when they extend incomplete data to draw general conclusions.
For example, knowing the atomic weight of carbon and oxygen cannot explain to us what life is.
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