Bring in stories from yourself or an expert

If you feel you don't have enough experience to share on a certain subject, ask for quotes from the top folks in the industry or simply find great passages they had written online.

It's a great way to add credibility and at the same time, tell a story.

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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

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